Did you know that 61% of people read online hotel reviews before making a decision as to where to book and 78% of customers expect an above average level of cleanliness.
If they rate a hotel as clean, they are more likely to give the hotel a high rate overall, this clearly shows cleanliness is a crucial factor in securing positive reviews and recommendations which ultimately leads to more reservations and more profit.
A hotel can increase it’s price by 11.2% if it’s overall online rating improves by one star whilst still maintaining occupance levels.
We recently did our own online research on the hotels that we clean to see what guests were saying and we are proud to say all of the hotels scored 4* or above and some of the comments posted were “Impeccable cleanliness throughout”, “High standards of cleanliness”, Cleanliness is exemplary”, and “Spotless everywhere you go”.